Men’s jeans: The idea and the fits

A simple and clean beginning for a mens jeans collection has few easy elements at start; 2 fits, 3-4 fabrics and 6-7 colors. The first task is setting the best fabrics and fits. Then washing, and then the details.

The idea was to make sport minded comfort jeans. Blue shades, black and grey shades and a raw-dark blue. 

Feels fresh, young and healty. Washes are not overstated or spotted but refined and clean, Quality on details & fabrics. For all ages.